Today, CAMEO is present on six continents and, like many other global brands, we are facing the challenge of counterfeiters attempting to violate our brand, our products and our identity. It is illegal to sell counterfeit (fake) products. However, fraudulent counterfeiters continually attempt to exploit the CAMEO brand and benefit from the fame and worldwide success we have achieved.
Therefore, we safeguard our intellectual property rights by all available means, including comprehensive global surveillance, registration and control programs, so that you can remain confident that your CAMEO product is authentic and lives up to our high quality standards. We take serious action on a local level, as well as internationally, to stop counterfeiting of our products, and we strongly believe that our efforts will decrease the amount of infringes attempts to mislead you into believing that you are buying authentic CAMEO jewelry.
The impact of Counterfeiting
When purchasing fake products, people directly or indirectly contribute to undermining responsible practices in the jewelry industry:
Identifying Authentic CAMEO Products
CAMEO provides an impressive variety of hand-finished and modern jewelry made from genuine materials, primarily solid sterling silver and 14 or 18 k gold with gemstones, cultured pearls and glass. Even though we do our utmost to ensure that our jewelry is easily identifiable through key markings, it can be difficult for you as a consumer to tell the difference between CAMEO products and copies, because copies might carry similar identifiers.
While the presence of these key markings does not guarantee authenticity, looking for these key markings is one of the first steps you can take to ensure that the products you purchase are in fact authentic CAMEO products.
Check the quality mark to establish the purity of the metal
The term quality mark is the standard term in the US and the equivalent of hallmark in the UK. At CAMEO, we stamp our jewelry with quality marks to indicate the metal's purity and to guarantee that the metal is genuine. All our sterling silver jewelry is stamped with a capital "S" for silver, followed by the purity stated as pure silver parts per thousand: S925 (92.5% pure silver).
If you question the authenticity of a product or retailer, contact your CAMEO office or send an email to our global Brand Protection team at email@example.com.
Authorized CAMEO Retailers
Purchase your CAMEO jewelry from authorized retailers
CAMEO's products are sold online and by authorized retailers around the world. By purchasing your CAMEO products online or from one of such retailers, you can be assured they are authentic. Many of our retailers have their own websites, and some have their own web shop selling authentic CAMEO products.
Official CAMEO websites and online retailers
The most common brand and product violations happen online, and websites selling fake CAMEO products come in all shapes and sizes. Some are poorly designed and use poor quality – if not completely incorrect – images. However, it can be difficult to determine whether the sites are legitimate or not. They may use CAMEO in their site name, use copies of official images and may even have a link to our official website, trying to convince consumers that they are official CAMEO sites.
CAMEO has one official website: www.cameome.com. CAMEO is also present on a number of other online platforms, including Facebook and Instagram.
If you prefer to buy your CAMEO products online, you can do so by browsing through our consumer website and contacting us by Facebook or email, or through the website of one of our official retailers.
CAMEO on eBay and other auction websites
CAMEO does not authorize any of our retailers to sell CAMEO jewelry on any internet auction sites, and we can only guarantee the authenticity of products purchased through our authorized CAMEO retailers and CAMEO official website. While people are able to sell CAMEO items from their personal collection, these items are not covered under warranty and purchasing of CAMEO products from internet auction sites is at your own risk.
If you question the authenticity of a product or retailer, contact your local CAMEO office or send an email to our global Brand Protection team at firstname.lastname@example.org.
Reporting Brand and Product Violations
CAMEO will continue to fight those who attempt to abuse our name and brand to sell counterfeit products and deceive our customers, and our Brand Protection team maintains the highest standards of brand protection. But we also need your help. As a consumer, you are an extremely valuable means of defense in our efforts to protect the CAMEO brand, and we ask for your help with identifying and reporting sellers of fake CAMEO products.
If you discover auctions sites, web pages, bazaars, retail shops or adverts in magazines, leaflets or newspapers appearing to be selling counterfeit CAMEO products - or you have difficulties determining whether the products are authentic or not - please report the link and details to our Brand Protection team at email@example.com. We will make sure to follow up and take legal action if appropriate.
Thank you - we appreciate your help in protecting the CAMEO brand and products.